eRATicate Soft Bait Tour is a Rockin’ Time

Liphatech’s eRATicate Soft Bait Awareness Tour rocked five of the most rodent-infested cities in the country with a one of a kind chance to learn the hard truth about soft bait. An awesome time was had by attendees who had primo seats for headliner speakers Dr. Bobby Corrigan & Ted Bruesch who shared their expertise about rodents and how to combat them with soft bait. Liphatech guest speakers John Murphy & Larry King appeared at select locations. A panel of PMPs also shared stories of soft bait success in the field. Photo ops with the 6’ Liphatech rat mascot and giant cut out rat were available to complete the rockin’ time.

All attendees received an eRATicate backstage pass and t-shirt, an eRATicate CD complete with a $10 i-tunes gift code and soft bait samples. Lucky winners at each location took home valuable prizes including a Samsung Galaxy Note 10.1 tablet, a video camera flashlight and pails of FirstStrike and Resolv soft bait.

Liphatech continued to rock pest management professionals with a sixth mini-eRATicate tour stop at PestWorld 2013 in Phoenix. Our exhibit booth was transformed into a rock stage when John Murphy presented four abbreviated shows with the rock n’ roll rat in attendance. Attendees received prizes from eRATicate t-shirts and lanyards to soft bait informational CDs that included a $10 iTunes gift code. In addition one lucky person from each show won a Samsung Galaxy tablet. Chants of Li-pha-tech could be heard throughout the exhibit hall.

Manny Martinez, executive director of Liphatech said it best, “The eRATicate tour represents a bold step to change the way Liphatech educates pest management professionals on rodent control. We wanted attendees to have fun while they were learning and what better way to accomplish that than with a little rock and roll.”

Check out the video and photo gallery from the five tour stops:  Atlanta, Long Beach, Manhattan, Baltimore & Chicago, and at Pestworld: Phoenix.

Links of Interest

FirstStrike Overview

Resolv Overview

Pest Management Literature